How you can '𝐏𝐥𝐚𝐲 𝐭𝐨 𝐖𝐢𝐧' in the pursuit of Sustainability in Real Estate.

How you can '𝐏𝐥𝐚𝐲 𝐭𝐨 𝐖𝐢𝐧' in the pursuit of Sustainability in Real Estate.
Because only participating isn't enough when it comes to our planet's future!

Wondering if Roger L. Martin and A.G. Lafley's "Playing to Win" strategic framework can guide ESG Strategies in real estate?

Why not? It has been proven to work in many arenas before…

I have been designing different strategy workshops lately, and revisited several frameworks that might be helpful for getting started.

"Playing to Win" feels like a good candidate to me. With its 5 steps I believe it can help overcome the analysis paralysis that many face when starting with their strategy.

Here are the question to ask yourself to get started...

1️) 𝐀𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐀𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲
What does 'winning' mean for your real estate projects when it comes to sustainability? Is it achieving net-zero buildings, leading in social impact, or setting new industry standards in heath and wellbeing?

2️) 𝐃𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞 𝐖𝐡𝐞𝐫𝐞 𝐭𝐨 𝐏𝐥𝐚𝐲
Mapping your projects’ lifecycle and supply chain can help you find your focus. Where will your sustainability efforts have the most significant impact?

3️) 𝐇𝐨𝐰 𝐭𝐨 𝐖𝐢𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐡𝐨𝐬𝐞𝐧 𝐀𝐫𝐞𝐧𝐚
Now think about your playing field. How will you achieve your sustainability goals? Do you have to collaborate with your value chain partners to deliver on your circular economy vision. Do you have to invest in bio-based technologies? Or do you need to foster partnerships within the urban community?

4️) 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐭𝐡𝐞 𝐂𝐨𝐫𝐞 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐭𝐨 𝐖𝐢𝐧
What skills and resources do you need to realize your sustainability vision? Think about developing in-house sustainability expertise, finding external partners to educate or guide you and also about embracing digital tools for better resource management.

5️) 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐭𝐡𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬
How will our organization’s structure and processes support your sustainability ambitions? How can you ensure that sustainable thinking finds its way into every business decision? What incentives can you come up with?

Crafting a winning sustainability strategy in real estate isn't just about setting goals. It's about making deliberate choices on where and how to make a difference, developing the capabilities to do so, and putting the right systems in place to ensure success.

What does your strategy to win in sustainability look like? And what does 'winning' actually mean for you when it comes to Sustainability?

Share your thoughts and let’s discuss how to turn your ambition into action.