🧊 Don't Skip 'Unfreezing' When Shifting to Sustainable Practices

Are you struggling to implement bigger changes to sustainable practices in your organization? Does it feel like you are trying to move the molecules in a frozen ice cube?

It might be because you're missing a crucial first step: 𝐔𝐧𝐟𝐫𝐞𝐞𝐳𝐢𝐧𝐠!

As Kurt Lewin (kind of the grandfather of change management) already taught us, we must first invalidate the current habits and mindsets before any real transformation can happen.

And while the global urgency of climate change is undeniable, resistance to new ways often comes from much more personal concerns and we need to create an urgency on that level.

🔓 Unlocking Readiness to Change
So, next time before you dive straight into new initiatives remember to 'thaw' the status quo first. This might include:

𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐒𝐭𝐚𝐤𝐞𝐬 to identify and address the impacts on the daily work of the person involved with the change.

𝐔𝐬𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 to illustrate clearly what are the immediate benefits and opportunities but also the risks of inaction. Make sure that these narratives resonate at a personal level.

𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 where change is seen as both necessary, urgent, AND beneficial.

By focusing on unfreezing first, we prepare everyone for the necessary shifts ahead. We can't expect widespread engagement with environmental goals if personal and organizational roles are threatened or misaligned.

What are you doing to melt away Business as Usual and create an urgency to reshape the future of real estate?